QUESTIONS

CONTEMPLATING A WEBSITE FOR YOUR BUSINESS? YOU MAY WANT TO CONSIDER THE FOLLOWING ISSUES:

MARKETING ISSUES

What is the primary purpose/intended message of the website?
What are your secondary goals?
What is the primary audience you are trying to reach?
Meta Tags are words in the page coding that assist search engines. What terms would people use to find your site?
What level of expertise do you expect your users to have?
What type of information do the clients want, comprehensive or brief?
How will this website meet your marketing goals?

DESIGN ISSUES

Identify major content and possible schemes for site structure.
What kind of identity do you want to portray?
What type of environment or feelings do you wish to invoke?
Is the site accessible by people with disabilities?
Visit competitor sites and list what works and what doesn't. Are there other compelling websites that you find interesting?
What are the short and long term goals for your site?
How often should it to be updated and who will do the updating?
What adjectives describe how your site should be perceived by a user. Is this different from your current image?

NAVIGATION ISSUES

How will users intuitively locate the information they want?
What terms are they looking for and will they comprehend their intended meanings?
What kind of labeling system do you want - graphical, textual or both?

BUSINESS ISSUES

Do you want to conduct business through your website?
How do you want orders to be placed or processed?
Who will be involved in the website project and who has final approval?
What are your priorities, timelines, budget considerations and limitations?
What is your target launch date and why?
How can we measure the success of the site?

CONTENT ISSUES

What type of information do you want to provide to your users?
Will your website use existing content?
What key elements do you wish to have available on every webpage?

TECHNOLOGICAL ISSUES

Do you have an Internet Service Provider where the pages will reside?
Do you want your own domain name?
If people have questions about your website, who will they talk to and how?
Are there any special technologies or software you wish to use? How do you think these will enhance your site?